Krystal Martinez

About

My passions run deep in writing. I received my Bachelors Of Arts in English and spent my career in higher education administration, where I polished my writing skills in email marketing, direct mail marketing, and large fundraising campaigns. What I didn’t realize, however, was that it wasn’t normal for someone in my position to do all of their own design work – but it was my favorite part.
 

I became a full-time freelance writer and part of the writing team at Scary Mommy, where I reported on entertainment news, and wrote lifestyle features on parenting, commerce, movies, and television. Again, I quickly noticed that I didn’t have a passion for just writing – my true calling was more multi-faceted.

In my spare time, I helped others create or elevate their brand & websites. This required my love of writing, design, ideation, and professional development.

Who says we need to pick just ONE passion?

I now work with entrepreneurs and small businesses to create a brand with integrity, or renew an existing brand to better align with new passions.

I work with all kinds of business owners; my consulting is not industry specific.

Clients don’t invest in the service, they invest in the person.


My job is to help you identify and portray your authenticity so you can attract the right clients.